Author Topic: Hyper-Realistic CGI Is Killing Photographers, Thrilling Product Designers  (Read 5678 times)

Offline Curtis Metcalf

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From Wired.com
By Joseph Flaherty 03.20.13


Half of this image is a photo, and half is a CGI rendering.


The entire Microsoft Surface marketing campaign was done in KeyShot, and if you go out and buy any Microsoft product, the picture on the box is made with KeyShot,” says Henrik Wann Jensen.


KeyShot can convincingly render stone, plastic, steel, and even a fabric sweatsuit.


Marble is actually a tricky material to render because of the way light penetrates the surface. KeyShot employs a technique called "subsurface scattering" to replicate the effect.


High-end products require high end images for sales purposes.


Why not shoot photos of small objects like smartphones? Avoiding fingerprints, dust, and troublesome reflection all make it easier to choose rendering.


Some people even use these advanced tools to replicate old school products.


KeyShot can render multiple materials on one object — plastic housings, bead blasted guards, and a steel blade in this case.


KeyShot has a huge user base among designers at car companies who enjoy the ability to create high quality renders, quickly.


Many use KeyShot to render mundane products, but some apply it's powerful rendering engine to sci-fi projects.


Computer-generated images are moving out of theaters and onto store shelves and catalog pages, thanks to software that makes it nearly impossible to distinguish the real from the photorealistic.

Encroaching upon what was once the domain of sci-fi filmmakers, product designers have started employing CGI and utilizing a program called KeyShot to give their digital models lighting effects that makes them appear to be actual items photographed in a studio or out in the wild.

You’ve likely seen KeyShot’s output, although you may not have realized it. That ultra-perfect computer image, with dead-on lighting that highlights all its critical features? The sweatsuit with the fabric that clings together where the seams stretch? The uber-clean Jeep deep in the hills on a gravely trail? All done in KeyShot, a program that enhances CAD creations to the point that they become indistinguishable from the real thing.

Complete article here.
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Offline Battle

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I saw this coming 10 years ago...

I've seen entire industries in the creative arts completely wiped out by innovations in the Digital Age. 

It was only a matter of time before the advances in digital tech would eventually encroach upon photographers.

Offline FLEX HECTIC

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There are pros and cons here...


For my own comic I use Photoshop and Zbrush and for the animation Lightwave and Vue and for the video game Unity 3D.


This compatible pipeline allows me to do things that would otherwise be prevented by being on a budget.


Computer software has become more plug n play making it easier to learn quickly and the availability of tutorials on the web makes it possible to do high quality work.


I visited a video game making studio to see how much it would it was to animate my character for ten seconds and it would have cost me $60,000... But when I was told how much cheaper it would be for me to do the principal sculpting and then transfer the mesh to an animating software that was cut in half.


Then if I started the initial animations myself it would be half of that with the possibility of having some still in school animator on the cheap cleaning up some of things I might have missed like lighting, textures and key movements while I paid him or her their bodyweight in sandwiches. ;)


Now I must add that this was with the expressed intent that I wanted my character to look better than what Pixar was putting out... YES I said that.


A little research here and there I decided to venture into the world of CGI and grew my skills... That kind of explains my absence from posting for a while at various sites (Jedi training requires isolation and uninterrupted concentration)


So here we are today with loads of ideas waiting to be put on display and with very little support for black characters a window has opened that has leveled the playing field tremendously.


A while back I posted about The Black Panel at Comic-con needing some high tech feel added to it beyond the usual "This Is How We Do It" Hip Hop flavor and something that shows we are progressing in this genre as a force to be reckoned with.


Siggraph and Gnomon School have artists come in and do live sculpting/animation on a big screen to show off their software specs and we should compete likewise.


This digital era is moving forward with or without us... If you were selling horses when the automobile was invented then you would have had to become a car dealer to survive.


Every profession has a shelf life be it comic book artist, makeup specialist or cinematographer that "Change" evolves into something entirely different from what it once was.


I am pricing green screens for my backyard filming projects because it's either a mortgage or a warehouse that gets paid for... And I sure as HECK aint filming on location without an expensive permit like I'm Robert Townsend on a Hollywood Shuffle tour. Lol


Technology makes you adjust... So while some may want to travel from Los Angeles to New York on horseback, some by a packed up SUV 5 day road trip and others via that invention called an airplane that takes only hours at least we have choices.


All Aboard... The CGI Express is now leaving the terminal!





Offline Battle

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Technology makes you adjust... So while some may want to travel from Los Angeles to New York on horseback, some by a packed up SUV 5 day road trip and others via that invention called an airplane that takes only hours at least we have choices.

All Aboard... The CGI Express is now leaving the terminal!






Slow & steady wins the race, I always say, Flex. ;)

Offline Vic Vega

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I saw this coming 10 years ago...

I've seen entire industries in the creative arts completely wiped out by innovations in the Digital Age. 

It was only a matter of time before the advances in digital tech would eventually encroach upon photographers.

I would like to think that any photographer skilled enough to make it in the commercial field could pick up this stuff. It's not like Wedding Photographers are in any danger of dying out anytime soon. So we are only talking about high end commercial here.

At least the pro Photographer is usually an independent contractor, so I'd assume he or she would have more options than your the guys who used to paint cels.

Maybe my view of the industry is skewed by not knowing any big leaguers.

Offline Battle

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I saw this coming 10 years ago...

I've seen entire industries in the creative arts completely wiped out by innovations in the Digital Age. 

It was only a matter of time before the advances in digital tech would eventually encroach upon photographers.


I would like to think that any photographer skilled enough to make it in the commercial field could pick up this stuff. It's not like Wedding Photographers are in any danger of dying out anytime soon. So we are only talking about high end commercial here.

At least the pro Photographer is usually an independent contractor, so I'd assume he or she would have more options than your the guys who used to paint cels.

Maybe my view of the industry is skewed by not knowing any big leaguers.




Whether you know of the 'big leagues' in that industry or not, there is no doubt that the Digital Age shook that world up considerably;  Can you imagine the conflicts?  The traditional photographer vs. the digital photographers...?

The thing about the Digital Age is the concept is revolved around the idea that there is no job on this planet Earth that a robot or computer cannot do.  The only task that a robot or computer cannot do is think for themselves but that's all 'relative' because think of it this way:

I've never met you in real life.  How do I know if I am not logged in on-line, and communicating with an advanced, experimental artificial intelligence right now?

Offline FLEX HECTIC

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I know that I am an artificial intelligence machine!

Anybody know a woman named Sarah Oconnor by the way... Holla if you know of her whereabouts!


What most consumers are concerned with is the final product.

How you got there is important mostly to the one working on the project but rarely to the buyer.

I have a list of software that I am buying one piece at a time to put together to make me ready for digital work in sculpting, animation and special effects.


What I do is list them according to importance or the ability to pay for themselves quicker than the others.

Photoshop is called that on the account that it was designed to fix up photos anyway that you liked and it since has passed over into comic book and digital illustrations.

Once upon a time you had to go to a kiosk at an amusement park and take a picture of you doing something wild and crazy but now you can do it yourself on your own computer without even leaving your home.


Plus, if you ever get caught cheating on your significant other then you can claim the pictures of you with Miss Thang are a digital fabrication! Lol



Offline Battle

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You're a funny guy, FLEX!

Yes, I agree, consumers are only concerned with the final product but I'm almost always fascinated by the creative process.



By the way, off-topic, you referenced "The Terminator".  I referenced "2001: A Space Odyssey".   8)

Has anyone seen "Source Code"?   Another great cyber sci-fi thriller  about artificial intelligence and CGI!