Author Topic: STEVE HARVEY STAYS WINNING  (Read 1539 times)

Offline Reginald Hudlin

  • Landlord
  • Honorary Wakandan
  • *****
  • Posts: 9860
    • View Profile
STEVE HARVEY STAYS WINNING
« on: April 01, 2013, 01:35:46 am »
new york times:

--------------------------------------------------------------------------------

March 24, 2013
A Man of Many Realms, Most Recently Daytime TV
By BRIAN STELTER

Steve Harvey and Ted Harbert go way back — all the way to 1994, when Mr. Harbert, then president for entertainment at ABC, ordered a Harvey-led sitcom called “Me and the Boys.” The sitcom failed, as most do. But in 2011, “when my name came across his desk, he remembered me,” Mr. Harvey said this month, sounding appreciative still.

At the time Mr. Harbert, the new chairman of NBC Broadcasting, needed ideas for his stations’ flagging daytime schedules. When his staff members handed him a page-and-a-half-long list of names of possible syndicated talk-show hosts, Mr. Harvey’s name stood out.

Today both men are thankful it did. Since its September debut “Steve Harvey” has been the surprise hit of daytime TV, averaging a rating of 0.9 among women ages 25 to 54. It’s been gathering steam, posting a 1.0 rating in February, enough to tie Katie Couric’s syndicated talk show for the first time. Mr. Harvey’s show is already posting a slight profit, according to Endemol, the company that produces it for NBC, which then sells it to stations across the country.

“Frankly,” Mr. Harbert said, “it’s hard to get real solid wins in the television business these days, and this is just a solid win.”

The ratings have cemented Mr. Harvey’s status as one of the foremost entertainers in America, one who juggles a national morning radio show, the game show “Family Feud” and side projects — if they can be called that — like a feature film, “Think Like a Man,” that made $100 million last year.

Mr. Harvey, a stand-up comic who used to see himself in the late-night mold but now hosts advice segments like “United Dates of America,” is adjusting to all the attention. Recently The Hollywood Reporter dared ask in a headline if he was “the next Oprah.”

“That’s a scary headline, man,” he exclaimed in a telephone interview before saying all the right things about Ms. Winfrey being “one of a kind.”

It’s true that no daytime host is likely to ever reach Ms. Winfrey’s ratings highs. Among talk show hosts, Phil McGraw (Dr. Phil) and Ellen DeGeneres are the closest, with a 1.7 rating among women 25 to 54, compared with Ms. Winfrey’s 3.1 in her final season in 2011. But stations still want to draw the biggest audience they can at 3 and 4 p.m., leading into their local newscasts and their prime-time lineups. Mr. Harvey’s show, seen at 3 p.m. in many markets, has helped them do that for a fraction of the cost of Ms. Couric’s show.

While Ms. Couric and Ms. Winfrey, now on her own cable channel, compete for boldface-name interviews, Mr. Harvey gravitates toward normal-people stories, relationship advice and inspiration (“Harvey’s Heroes” is a recurring segment), much as Ms. Winfrey’s show did in the 1980s and ’90s. Ms. Winfrey must like what she’s seen because she agreed to appear on Mr. Harvey’s show this month, an implicit endorsement. Their conversation will be televised at the end of April.

“I won’t be Oprah, but maybe baby Oprah,” Mr. Harvey said with a laugh after he’d let his guard down a bit about that scary headline. “Just call me little O!”

While many of his older fans are, like him, African-American, Mr. Harvey has demonstrated that he has significant crossover appeal. When discussing the show he likes to say, humbly, that, “I’m not an expert on anything except manhood.” But that’s valuable, it seems, to the women who make up most of the daytime TV audience and are coveted by advertisers.

Asked why Mr. Harvey had clicked with viewers, Mr. Harbert credited “the personal connection between Steve and the audience” and the entertainment value of the show. Yes, humor helps a lot. When a segment is “not a home run,” as Mr. Harbert gently put it, “Steve’s funny.”

Similar logic spurred the producers of “The Price Is Right” to have Drew Carey, a comedian, replace Bob Barker in 2007. Last week Cedric the Entertainer was named Meredith Vieira’s replacement on “Who Wants to Be a Millionaire.”

Endemol had been pursuing the bald, mustached Mr. Harvey since the 2009 release of his book “Act Like a Lady, Think Like a Man.” But Mr. Harvey and his business partners weren’t quite ready. “They wanted Steve to get more exposure,” David Goldberg, chairman of Endemol North America, said. “At his core Steve will always be a comedian, but they wanted people to see him beyond the host of ‘Showtime at the Apollo’ and a sitcom star.”

Taking over “Family Feud,” which Mr. Harvey did in 2010, helped do that. That game show had been on the chopping block, but its ratings rebounded as soon as Mr. Harvey stepped in, and he received the bulk of the credit for the revival. By the time Mr. Harbert was staring at a list of potential host names, Endemol was negotiating with Mr. Harvey about producing a talk show for him. Mr. Goldberg then entered into parallel negotiations with NBC, which became the show’s distributor.

Mr. Harvey used his morning radio show and a stand-up comedy tour to promote the new series. Bill Carroll, who helps stations choose syndicated shows at the consulting firm Katz Television Group, called Mr. Harvey’s show “the most promising of the new syndicated daytime talk offerings.”

Ms. Couric has a bigger daily audience, 2.48 million in February versus 2.24 million for Mr. Harvey, so her show has been promoted as the No. 1 freshman talk show of the season. By some measures hers is the strongest new daytime talk show since 2009, when “The Dr. Oz Show” started. Over time her wider reach could translate to bigger wins among 25-to-54-year-olds. But Ms. Couric’s ratings are often lower than her lead-in, an industry term for the preceding show (which varies by market).

Mr. Harvey’s ratings, on the other hand, are usually up from his lead-in, helping shows later in the day. Ms. DeGeneres’s “Ellen” show, which follows Mr. Harvey’s on most of NBC’s owned stations, is up 13 percent in the demographic year over year, while nearly every other daytime talk show is down year over year; Mr. Harbert attributed some of those gains to Mr. Harvey. This month the distributor of “Ellen,” Warner Brothers, renewed that talk show through 2017.

Maybe most important for the freshmen, Mr. Harvey’s show costs a lot less to produce than Ms. Couric’s does. As a result stations pay less to carry it, improving their bottom lines.

Of course NBC will expect them to pay up when their deals come up for renewal. That’s when syndication typically pays off, a few years into the life span of a new show. “We’re already talking to stations about deals for 2014 and 2015,” Mr. Goldberg of Endemol said. “And those deals will be a lot better than they were when we went into 2012.”



Offline Battle

  • Honorary Wakandan
  • *****
  • Posts: 8634
  • M.A.X. Commander
    • View Profile
Re: STEVE HARVEY STAYS WINNING
« Reply #1 on: April 01, 2013, 03:05:20 am »
I personally believe Steve Harvey has cloned himself to do all the gigs that he gets. :)

Offline Mastrmynd

  • Honorary Wakandan
  • *****
  • Posts: 8161
  • Check my new site www.top20takeover.VVCRadio.com
    • View Profile
    • http://arvellpoe.atspace.com/
Re: STEVE HARVEY STAYS WINNING
« Reply #2 on: April 18, 2013, 06:09:51 am »
For obvious reasons, I really really like Steve Harvey. I am proud of everything that he has been accomplishing as of late.  He's a good dude and I wish him continued success.

Now, wouldn't it be awesome if I started working with him on a new sitcom or became a new member of his radio show (without sacrificing my new radio show)?

Who knows? It could happen.


Listen to my entertaining radio show, "The Takeover: Top 20 Countdown" at www.top20takeover.VVCRadio.com.

Right on to the real and death to the fakers!  Peace out!

Offline Battle

  • Honorary Wakandan
  • *****
  • Posts: 8634
  • M.A.X. Commander
    • View Profile
Re: STEVE HARVEY STAYS WINNING
« Reply #3 on: May 17, 2019, 04:39:11 pm »

According to Good Housekeeping:

Steve Harvey's NBC talk show Steve has been canceled to make way for Kelly Clarkson's talk show airing this fall.

Steve Harvey has also been replaced by Melissa McCarthy as host of Little Big Shots.
« Last Edit: May 17, 2019, 04:41:44 pm by Battle »

Offline Hypestyle

  • Honorary Wakandan
  • *****
  • Posts: 5806
  • Intellectual Conqueror
    • View Profile
    • Hypestyle's Homebase
Re: STEVE HARVEY STAYS WINNING
« Reply #4 on: May 20, 2019, 05:29:46 am »
he's still hosting the Apollo specials, right?
Be Kind to Someone Today.

Offline Mastrmynd

  • Honorary Wakandan
  • *****
  • Posts: 8161
  • Check my new site www.top20takeover.VVCRadio.com
    • View Profile
    • http://arvellpoe.atspace.com/
Re: STEVE HARVEY STAYS WINNING
« Reply #5 on: May 20, 2019, 10:23:21 am »
I wouldn't be surprised if he got another shot at a Talk Show.
It took him too long to course correct his Talk Show when he moved to Cali.
Once he went back to what worked, it was too late. At least it was enjoyable again.


Listen to my entertaining radio show, "The Takeover: Top 20 Countdown" at www.top20takeover.VVCRadio.com.

Right on to the real and death to the fakers!  Peace out!