Don't disagree with you all here, but there's always that compulsion to expand, to grow the market, and that's why I think they will keep doing it. They will keep chasing after those phantom dollars, and to some extent, there might also be an assumption that enough traditional fans are onboard or will stick around, and also perhaps even a contempt for traditional fans who might be considered retrograde or toxic to some extent and not the right look for how Marvel/DC, etc. want to be considered.