I think you'll like the article. Among other stuff it covers Will Smith's deliberate strategy for choosing projects based on his analysis of what makes a box office hit. Although he has been kind of risk averse since Six Degrees of Separation, it's hard to argue with the results.
There is no question that there is a deliberate strategy to navigate successful Hollywood movies; I can think of several entertainment entities that seem to have thier own unique methodology of accomplishing the same goal in Hollywood which is to
make a tremendous amount of money in a very short period of time through movie-making but may not be as pertinent to this discussion... ...yet... In Will Smith's case, perhaps his team views the whole Hollywood business scene as a card game, a game of probability where his strategy may be in order to increase his chances of winning, he's able to pursuade his Hollywood financiers that increased ticket sales numbers can be linked to how well the audiences responded to how much screen time he's had and the kind of imagery he's projecting in that scene. For example, I remember when Bad Boys came out, I went to go see it because Martin Lawrence was in it and not necessarily for Will Smith. Martin Lawrence was still riding high from his successful television shows and movie appearances (DEF Comedy Jam, Martin, Boomerang) and I wanted to see more of him. I wasn't 100% convinced in Will Smith's capacity to keep my attention in a movie. After all, I never saw his television show beyond the first episode of 'Fresh Prince of Bel-Aire' and I had read about his reluctance to 'go all the way' that even he admits that he regrets not giving the role 100% in his
freshman movie, 'Six Degrees of Separation' (I never saw it). I saw Bad Boys in a San Diego movie theater and loved it. Saw it twice. What I remember most from that movie experience was that scene where Will Smith is running towards the camera with his shirt off that triggered cat whistles and cheers from females in the audience. So now, we know that females like seeing Will Smith in a movie with his shirt off. So, later on in another of Mr. Smith's movie projects we have 'Enemy Of The State'. Did this phenomena upstage Martin Lawrence? Almost...
...but not quite because Martin Lawrence's team had a certain methodology to sell himself in future movie projects, too.
So, yeah... As always, you're correct... Goldman's article was a good read.
