Author Topic: Ebony, Essence out-pace industry average for growth in ad revenue  (Read 1218 times)

Offline Reginald Hudlin

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TARGET MARKET NEWS:

Ebony, Essence out-pace industry average for growth in ad revenue

(August 17, 2011) Magazine publishers, which have been hard-hit by reduced ad spending during the economic downturn, are slowly seeing growth return in their advertising. Ebony and Essence magazines, however, saw their ad dollars grow faster than their white counterparts during the first six months of this year compared to the same period in 2010. The figures are from Magazine Publishers of America, the industry's main trade organization.

The average ad growth for all magazines tracked by the MPA was 4.02 percent. The average growth in ad dollars for Essence was 9.8 percent to $59.7 million. Ebony recorded a 6.3 percent increase in ad dollars to $15.2 million. Black Enterprise recorded an increase of just one percent to $14.8 million.

Jet magazine -- the only weekly of the measured black titles -- saw a drop of 6.6 percent for the first half of the year.

Offline Hypestyle

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Re: Ebony, Essence out-pace industry average for growth in ad revenue
« Reply #1 on: September 05, 2011, 04:20:55 am »
... a great feature article on Sanaa Lathan in the latest Jet..  :-*

..kudos on the latest "You Can't Handle the Truth!".. in Ebony..  I can see an animated series like the Panther project..   ;)
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